Wikipedia’s definition, while broad, is accurate. Social Media is a very broad arrangement of services and channels that make up most of the interactions online. Most people think of Social Media as Twitter or Facebook, and they are right, but to assume that those are the only forms would be a huge mistake. Take advantage of every opportunity you can. Location, location, location is now Exposure, exposure, exposure. If you are overwhelmed by the massive capabilities, good. Most important piece of advice: Start Somewhere!

Like I said, start somewhere. Get involved. The way that you build up a following is not by sitting on the sidelines and holding up a sign that says “Call Me”. You have to get involved in the conversation. People are looking for information sharing when they get plugged in to social media. It isn’t enough to hang up a shingle and call that your social media effort. You’ll become stagnate and ineffectual. Continue to stay involved in the conversation and contribute.

Social Media is a lot like running. You may hate it at first. It may hurt, it may take time but, if you work at it every day, it’ll become easy.