This was originally posted on HeadwayHQ.com. David Wang has been doing a great job with his site and walkthroughs! Check out his site and make certain to subscribe to his RSS feed to keep up with Headway happenings. Hit him up on Twitter @blogjunkie too.

We’ve got a great thing going with the Headway theme, but there is a little bit of external setup that needs to be done in order to get things working as smoothly as possible and have the ability to track your progress.

After you have installed Headway and activated it, you’ll notice that you have a few new options in the Appearance tab.

Headway Configuration – SEO, Twitter Integration, Backend Options

Headway Design – Colors, Typography, Size, etc. IE: Look & Feel

Headway Layout Editor – Llay out pages and elements. Headway’s bread and butter.

Headway Easy Hooks – Great explanation at HeadwayHQ.com.

These tabs let you control virtually every aspect of Headway and its functioning. I want to focus on the Headway Configuration tab to get you started with the backend options that will make your site very useful. Many of you who have a site already have this information at hand, but to those newbies out there, this is your guide.

When you first click on the Headway Configuration tab, you are greeted with a page full of empty boxes under General Options.

For the Feed URL, go to feedburner.google.com log in with your current Google account or get a new one, and follow the steps to set up a new RSS feed. When you are done, copy the feed URL and paste it in this box.

If you have anything special that needs to run in Header Scripts, paste that in here.

The Footer Scripts area is where you want to past your Google Analytics tracking code or any other statistics software code. If you don’t have a Google Analytics account go to google.com/analytics/ and, again, sign in or sign up with your Google account. Follow the directions to set up tracking for your account. When you get to the end, copy the tracking code, then paste it here.

GZIP Compression is usually fine to leave on unless you know your host does not like it.

Favicons are the little avatars or logos that show up next to your site’s URL in web browers. If you have one, link to its URL location here. If not, follow the Headway instructions and get one at favicon.cc.

The Affiliate Link section is if you want to make money by people clicking on your Headway footer link and purchasing the theme at the Headway site. Make sure to put your correct link here. If you don’t have one, you can always use mine.

We’ll move on to the SEO tab.

As the note says, you can pretty much leave everything alone unless you really know what you are doing. The only sections that you must be aware of are near the bottom. Under META Content make certain to fill in the Home Description and Home Keywords boxes.

Search engines and social media sharing sites (like Digg and del.icio.us) use this information to help disseminate your site. It’s important that you choose a concise description for your home page. Think about what humans will search for when looking for your content. Enter that hear and keep it around 150 characters.

In the Keywords section, utilize the same principles as above. Short, concise and relevant. Enter 10-15 keywords that people will search for. The description and keywords box should have some overlap in their content, but don’t just copy and paste your description into your keywords box.

That’s it. That should help you be able to attract and track visitors to your site. Now the rest is up to you with content and networking.

Jason Wietholter is an entrepreneur and social media/multimedia specialist. You can find his personal website at http://jasonwietholter.com and lurking about the internets on Twitter @jasonwietholter.

This was originally posted on WPBlogger.com. Ben Cook over there is a good friend of mine and one of the brightest guys I know. Check out his site and make certain to subscribe to his RSS feed to keep up with WordPress happenings. Hit him up on Twitter @wpblogger too.

You may have heard of this little WordPress theme called Thesis? Well, if you haven’t, you obviously haven’t been reading this blog, so get on board. Thesis finally has some competition in the market in a new WordPress framework/theme called Headway.

Headway is young and has a lot of competition in the premium theme market (Thesis, WooThemes, etc), but there’s already a lot of buzz about the theme and it’s being used by Jay Fleischman, Chris Cree, John Haydon and of course Jason Wietholter (yours truly).

Now, I’m not a WordPress genius like Ben and I’m not an SEO guru either. I know business and I know enough about the web to be dangerous (mostly to myself), which is precisely why Headway has been so incredibly helpful for me.

But instead of continuing to gushing about how it’s the best thing since sliced bread, let me give you my take on the Headway theme.

Design

The “out of the box” layout is strictly text and doesn’t feature any really special features that are offered in the backend. As noted in Ben’s review on Thesis, the same applies to Headway, the title and description are actually text and not an image you have to create, although you do have the option to include an image and it is exceedingly simple.

a default install of the Headway Theme

Flexibility

I’ve not used the Thesis to be able to compare, but Headway’s flexibility is second to none for me. I can redistribute items as I see fit. Create new sidebars and duplicate them across pages. I can even customize the 404 page directly in Headway.

Headway let’s you customize the layout of each page in the Layout Editor. You can add what they title “Leafs” for different types of content, such as: Image Rotator, Featured Post rotator, Widgetized Sidebar, RSS Feed and Content or Text/HTML and a few more. It’s infinitely customizable and each Page or System Page can be customized with a drag and drop layout.

a glimpse of the Headway theme's options

If you move to the Design item in the Appearance tab in the WP Sidebar, you get a plethora of options to re-design everything in your site. There is even the capability to add your own custom.css file or download/share “skins”. However, the Headway community isn’t as big or well-established as Thesis, so you won’t find a lot of shared skins yet.

One more thing. Headway allows you to move the Meta tags for posts and pages around and also has “hooks” for adding content after every post, after the header, before the footer and on and on.

With all the ability you have to customize every single page of your site, Headway makes a gymnast look tight and stiff.

Ease of Use

Headway was extremely easy for me to figure out and use. If you follow the new Headway items in the Appearance tab in the order they appear, you can set up all the options of your site very quickly and easily. Just like with Thesis, you can customize every bit of CSS, but unlike Thesis, there is no PHP to learn unless you really, really want to.

As I stated before, I’m not a SEO or CSS guru, but Headway helped me design a fairly nice site with minimal effort and I got it on the first page of Google in just a few days. While that may not be a big deal for some of you, it is huge for me and I attribute that success directly to Headway’s easy to use SEO options.

Headway features drag and drop simplicity, offers slew of options, and is infinitely customizable. You really get to choose your own level of difficulty, but 90% of the functions are right at your fingertips in the WP Admin pages.

Support

This is hard for me to review as I haven’t had any need to use it. From what I have seen, the documentation is available and there is a forum for users to discuss any issues and share ideas, but I just haven’t needed it. Obviously, with Headway being so young it doesn’t have the same number of users as Thesis, so community support will be lacking in terms of shear size.

Total Rating

I’ve used a lot of themes from designers and theme brokers, but Headway is the first one that really allowed me to get what I wanted out of a theme and I haven’t even scratched the surface of its total capabilities. I mean, take look at my site: jasonwietholter.com. It has no custom.css and I only broke away from the built in options by adding an image as a header (which is arguably, built in) and the image in the sidebar.

In all honesty, I haven’t even scratched the surface of what Headway is capable of and I think you could write a book to cover and thoroughly explain all of the features. I would absolutely recommend the theme.

Final Note: This entire site was built on Headway with ZERO custom CSS. It’s all built in to Headway and it only took a few hours to get up and running from install to final design. If you have any questions, don’t hesitate to ask me or the guys at Headway. It’s awesome!