Wrong. But, you’re a lot closer than you think.

Growth on the internet comes by being easily found. Real Estate agents preach: Location, Location, Location. Take that principle and apply it to Google. Location, Location, Location. 1st page? 2nd page? 3rd page?!

Search Engine Optimization is key in getting found online. SEO is a major component of taking your business online, and arguably the most important key to being found. A lot of business owners think that a SEO consultant is a must, and consultant means big money. No doubt, SEO consultants are beneficial, but as entrepreneurs and small business owners, we need something instantly available and at a lower cost than a consultant to get us started. Enter Scribe SEO.

Scribe takes the guesswork out of blogging. As an entrepreneur and small business owner, SEO is really the last thing you want to be thinking about.

Here’s how it works:

1. Go to Scribe SEO and sign up. You can even take a free test drive.
2. Install the plugin.
3. Write a new blog post, click on “Analyze” and away it goes.
4. Review the results and tweak.

I’ve been using it and have been very impressed with its speed and how much better it has made my writing in general. If you have a website, you need to check it out. Scribe SEO will benefit every aspect of your content.

Disclaimer: The links in this post are affiliate links. I get paid if you sign up. I would love it if you would, but you certainly don’t have to.

This was originally posted on WPBlogger.com. Ben Cook over there is a good friend of mine and one of the brightest guys I know. Check out his site and make certain to subscribe to his RSS feed to keep up with WordPress happenings. Hit him up on Twitter @wpblogger too.

You may have heard of this little WordPress theme called Thesis? Well, if you haven’t, you obviously haven’t been reading this blog, so get on board. Thesis finally has some competition in the market in a new WordPress framework/theme called Headway.

Headway is young and has a lot of competition in the premium theme market (Thesis, WooThemes, etc), but there’s already a lot of buzz about the theme and it’s being used by Jay Fleischman, Chris Cree, John Haydon and of course Jason Wietholter (yours truly).

Now, I’m not a WordPress genius like Ben and I’m not an SEO guru either. I know business and I know enough about the web to be dangerous (mostly to myself), which is precisely why Headway has been so incredibly helpful for me.

But instead of continuing to gushing about how it’s the best thing since sliced bread, let me give you my take on the Headway theme.

Design

The “out of the box” layout is strictly text and doesn’t feature any really special features that are offered in the backend. As noted in Ben’s review on Thesis, the same applies to Headway, the title and description are actually text and not an image you have to create, although you do have the option to include an image and it is exceedingly simple.

a default install of the Headway Theme

Flexibility

I’ve not used the Thesis to be able to compare, but Headway’s flexibility is second to none for me. I can redistribute items as I see fit. Create new sidebars and duplicate them across pages. I can even customize the 404 page directly in Headway.

Headway let’s you customize the layout of each page in the Layout Editor. You can add what they title “Leafs” for different types of content, such as: Image Rotator, Featured Post rotator, Widgetized Sidebar, RSS Feed and Content or Text/HTML and a few more. It’s infinitely customizable and each Page or System Page can be customized with a drag and drop layout.

a glimpse of the Headway theme's options

If you move to the Design item in the Appearance tab in the WP Sidebar, you get a plethora of options to re-design everything in your site. There is even the capability to add your own custom.css file or download/share “skins”. However, the Headway community isn’t as big or well-established as Thesis, so you won’t find a lot of shared skins yet.

One more thing. Headway allows you to move the Meta tags for posts and pages around and also has “hooks” for adding content after every post, after the header, before the footer and on and on.

With all the ability you have to customize every single page of your site, Headway makes a gymnast look tight and stiff.

Ease of Use

Headway was extremely easy for me to figure out and use. If you follow the new Headway items in the Appearance tab in the order they appear, you can set up all the options of your site very quickly and easily. Just like with Thesis, you can customize every bit of CSS, but unlike Thesis, there is no PHP to learn unless you really, really want to.

As I stated before, I’m not a SEO or CSS guru, but Headway helped me design a fairly nice site with minimal effort and I got it on the first page of Google in just a few days. While that may not be a big deal for some of you, it is huge for me and I attribute that success directly to Headway’s easy to use SEO options.

Headway features drag and drop simplicity, offers slew of options, and is infinitely customizable. You really get to choose your own level of difficulty, but 90% of the functions are right at your fingertips in the WP Admin pages.

Support

This is hard for me to review as I haven’t had any need to use it. From what I have seen, the documentation is available and there is a forum for users to discuss any issues and share ideas, but I just haven’t needed it. Obviously, with Headway being so young it doesn’t have the same number of users as Thesis, so community support will be lacking in terms of shear size.

Total Rating

I’ve used a lot of themes from designers and theme brokers, but Headway is the first one that really allowed me to get what I wanted out of a theme and I haven’t even scratched the surface of its total capabilities. I mean, take look at my site: jasonwietholter.com. It has no custom.css and I only broke away from the built in options by adding an image as a header (which is arguably, built in) and the image in the sidebar.

In all honesty, I haven’t even scratched the surface of what Headway is capable of and I think you could write a book to cover and thoroughly explain all of the features. I would absolutely recommend the theme.

Final Note: This entire site was built on Headway with ZERO custom CSS. It’s all built in to Headway and it only took a few hours to get up and running from install to final design. If you have any questions, don’t hesitate to ask me or the guys at Headway. It’s awesome!

One thing that drives more business, especially on the web, than any other marketing method is exposure. It’s the new “Location, Location, Location” idea. You get links, get popular and you gain exposure to your site.

As a business owner and entrepreneur, if you don’t have a website, you are missing out on a huge opportunity to reach thousands and millions of customers. Twitter Rocket helps you to gain that recognition by using social networking. It’s instant and it doesn’t cost much of anything. In fact, Twitter Rocket costs only $97 to begin using, but the amount of traffic you can gain far exceeds the cost involved.

I’ll help you do the math: If you purchase the program, you spent $97 on advertising (essentially). If you generate 1000 followers in a week and 1/10 of those people click on to view your site, you just captured 100 unique visitors. Less than $1 per visitor, in the first week! For $97 you gained 100 potential customers.

Lather, rinse, repeat. It’s that simple. The internet is so simple to monetize and market through. It’s one of the most efficient systems I’ve seen to create interest and gain exposure.

I’ll give you a quick comparison: Let’s say your time is worth $100/hour and you take one hour per day to call clients or potential clients. Let’s also assume that during that one hour, you were able to actually talk to 12 people (about 5 minutes per call). You spent about $8.33 in Opportunity Cost on each of those contacts, and you can’t build upon that easily. It’s a one-time transaction, whereas Twitter and Twitter Rocket garner repeated interest.

Marketing via the web and specifically via Twitter is efficient. No more, one call for one contact. You can post one tweet and reach all of your customers instantly. THERE IS NO OTHER MARKETING METHOD THAT WORKS THIS EFFICIENTLY.

Try Twitter Rocket. It will improve your followers list and get you in front of hundreds and thousands of people if you work at it each day. It works. Give Twitter Rocket a shot.

I’ve decided to make Twitter Rocket a page as opposed to just a post. This way you can keep updated on the happenings surrounding it and a central location for the information. Check it out.