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	<title>Jason Wietholter &#187; Blog</title>
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	<link>http://jasonwietholter.com</link>
	<description>Entreproducer. Creative Director. DSMC Shooter.</description>
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		<title>Creativity &amp; Logic. BFFs or Acquaintances?</title>
		<link>http://jasonwietholter.com/blog/opinion/creativity-logic-bffs-or-acquaintances/</link>
		<comments>http://jasonwietholter.com/blog/opinion/creativity-logic-bffs-or-acquaintances/#comments</comments>
		<pubDate>Tue, 17 May 2011 14:19:57 +0000</pubDate>
		<dc:creator>Jason Wietholter</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://jasonwietholter.com/?p=727</guid>
		<description><![CDATA[Can you have Creativity devoid of all logic? Does logic, in fact, hamper creativity? I want to know your opinion and your argument. Here&#8217;s why: To me creativity subtracting out all logic is at best, misguided, and, at worst, stupid. It doesn&#8217;t matter what you are trying to be creative about; a problem, a written [...]]]></description>
			<content:encoded><![CDATA[<p>Can you have Creativity devoid of all logic? Does logic, in fact, hamper creativity?</p>
<p>I want to know your opinion and your argument. Here&#8217;s why:</p>
<p>To me creativity subtracting out <em>all </em>logic is at best, misguided, and, at worst, stupid. It doesn&#8217;t matter what you are trying to be creative about; a problem, a written work, a piece of art &#8211; all of these require some level of logic.</p>
<h3>Problems</h3>
<p>Solving a problem is, in and of itself, using logic to come up with an answer.</p>
<p>Thinking out-of-the-box is no just making intellectual leaps to possible answers to the problem. Even if they seem illogical, surely they&#8217;ll require to enact the solution.</p>
<h3>Written Works</h3>
<p>Books, articles, poetry. These all have logic too.</p>
<p>Stories must follow a flow. Without it, authors would drive readers crazy and they would have no audience.</p>
<p>Articles need to be informative and follow logical flow for the same reasons that stories do. Without appealing to logic, there would be no readership.</p>
<p>Poetry is emotional in a lot of cases, but still, there is flow. The poem makes sense to the poet, it&#8217;s a vehicle with which to elicit emotion. It&#8217;s logical.</p>
<h3>Art</h3>
<p>I&#8217;ll admit, artistic works are the most difficult to pinpoint where logic comes into play.</p>
<p>In my opinion, most of this is due to the fact that the goal of art is to leave the meaning open to interpretation. The artist deliberately obscures the true meaning of their work so as to give others the joy of coming to their own understanding of the piece.</p>
<p>But isn&#8217;t color selection, choice of media, or venue a logical choice, one that furthers the goal of the artist?</p>
<p><em>Creativity can&#8217;t exist without logic!</em></p>
<p>Show me I&#8217;m wrong. Tell me how logic and creativity can exist separate from each other. I want to know.</p>
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		<title>“Discipline is the bridge between goals and accomplishment.”</title>
		<link>http://jasonwietholter.com/blog/discipline-bridge-between-goals-accomplishment/</link>
		<comments>http://jasonwietholter.com/blog/discipline-bridge-between-goals-accomplishment/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 10:48:58 +0000</pubDate>
		<dc:creator>Jason Wietholter</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://jasonwietholter.com/?p=558</guid>
		<description><![CDATA[That quote, courtesy of Jim Rohn. Here&#8217;s the deal: Discipline is what separates most average work, average success and, really, average everything from greatness. There is a lot to be said for knowing when you are most productive. Charlie Gilkey has a great resource on Heatmapping Your Productivity, but at the same time, you can [...]]]></description>
			<content:encoded><![CDATA[<p>That quote, courtesy of Jim Rohn.</p>
<p>Here&#8217;s the deal: Discipline is what separates most average work, average success and, really, average everything from greatness.<span id="more-572"></span></p>
<p>There is a lot to be said for knowing when you are most productive. <a href="http://twitter.com/charliegilkey">Charlie Gilkey</a> has a great resource on <a href="http://www.productiveflourishing.com/how-heatmapping-your-productivity-can-make-you-more-productive/" target="_blank">Heatmapping Your Productivity</a>, but at the same time, you can only be productive if you <em>choose</em> to do something each and every day. That choice eventually becomes a habit, but every day before that takes <strong>discipline</strong>.</p>
<p>I struggle with discipline. It is so much easier to just let things happen. I have all kinds of excuses, all kinds of reasons why I don&#8217;t need to do anything to advance myself today. But I know that if I sit back and do nothing, I&#8217;ll lay my head down on my pillow and beat myself up over all the things I should have done. Discipline is really a mind-game. It takes a lot of will power to overcome the <a href="http://sethgodin.typepad.com/seths_blog/2010/01/quieting-the-lizard-brain.html" target="_blank"><em>lizard brain</em></a>, so, if you find yourself going to bed and constantly thinking about how you should have done this or that, here are a couple of practical ways to help your mind with discipline:</p>
<ol>
<li><strong>Write your goals down</strong> + keep them somewhere you see them consistently! I find notecards are great for this. In fact, the picture for this post is on my corkboard right now to remind myself to do <em>something</em> every day. Something concrete. That something is this blog post.</li>
<li><strong>Set reminders</strong>. You need to keep a calendar, either online or in a notebook or something, but set reminders. If you are bad about remembering to look at your calendar, set a reminder that will email or text you. 37Signals have created some awesome products that do just that. I use <a href="http://backpackit.com/?referrer=JASONWIETHOLTER2  " target="_blank">Backpack</a> {affiliate link} to keep track of a lot of different stuff, but the reminders feature is really cool. I can literally &#8220;set it and forget it&#8221;.</li>
<li><strong>Get an accountability partner</strong>. This one sounds cheesy, but it is probably the most effective. As humans, we don&#8217;t like to let ourselves down, but we certainly don&#8217;t like to let other people down. Find someone who you can work with to keep you accountable. A teacher, a mentor even a colleague work great. The best part about it is, you learn a ton from the other person and you have the natural tendency to ratchet each other up.</li>
</ol>
<p>How do you do it? What other tips and tricks do you find useful in staying disciplined.</p>
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		<slash:comments>6</slash:comments>
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		<title>Where in the world is Jason Wietholter?</title>
		<link>http://jasonwietholter.com/blog/where-world-jason-wietholter/</link>
		<comments>http://jasonwietholter.com/blog/where-world-jason-wietholter/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 15:27:46 +0000</pubDate>
		<dc:creator>Jason Wietholter</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://jasonwietholter.com/?p=554</guid>
		<description><![CDATA[OK, I&#8217;ve been on again, off again with blogging and business building online. The truth of the matter is that we&#8217;ve been very busy at Opveon and I have been focusing my attention there. My goal is to make something happen every day when it comes to all of my other ventures and ideas, and [...]]]></description>
			<content:encoded><![CDATA[<p>OK, I&#8217;ve been on again, off again with blogging and business building online. The truth of the matter is that we&#8217;ve been very busy at <a href="http://www.opveon.com">Opveon</a> and I have been focusing my attention there.</p>
<p>My goal is to make something happen every day when it comes to all of my other ventures and ideas, and I am happy to say that very soon, I will have some new information to present and a couple of new ideas to share with you.</p>
]]></content:encoded>
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		<title>What is the Art of Business?</title>
		<link>http://jasonwietholter.com/blog/the-art-of-business/</link>
		<comments>http://jasonwietholter.com/blog/the-art-of-business/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 14:49:55 +0000</pubDate>
		<dc:creator>Jason Wietholter</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://jasonwietholter.com/?p=526</guid>
		<description><![CDATA[The Art of Business is a mindset. It&#8217;s a learned skill. It&#8217;s balance. You have to train yourself to look for opportunity everywhere. You have to look at every event, every mistake as a learning experience. You have to take the knowledge that they crammed into you at school, and adapt it to the real [...]]]></description>
			<content:encoded><![CDATA[<p>The Art of Business is a mindset. It&#8217;s a learned skill. It&#8217;s balance. You have to train yourself to look for opportunity everywhere. You have to look at every event, every mistake as a learning experience. You have to take the knowledge that they crammed into you at school, and adapt it to the real world or you have to take all of those crazy-successful street smarts that you picked up along the way and add discipline to your life.<span id="more-526"></span></p>
<h4>Two types of people.</h4>
<p>If you haven&#8217;t figured it out already, most people fall into one of two categories when it comes to business. One is the type that has all of the book smarts in the world and can crunch numbers on ROI faster than you can ask for the definition of the term. The other end of the spectrum are those people that have <em>it</em>. The knack. Everything seems to fall into their lap. They can walk into a room of strangers and know everyone by the end of the hour. Ultimately, both of these types of people can be successful, but they will never reach their full potential without striking a proper balance. That balance is the Art of Business.</p>
<h4>How do I strike a balance?</h4>
<p>I&#8217;m glad you asked. It&#8217;s not as hard as you might think, but I won&#8217;t lie, it does take hard work. If you came here looking for a quick and easy way to make money, forget it. I&#8217;m all about making <em>your</em> business work. The Art of Business is a process in creating new habits, stretching yourself to perform in ways you didn&#8217;t think you could and continually learning new things. It&#8217;s taking charge of every variable and tilting the playing field in your direction.</p>
<p>Subscribe to my <a href="http://feeds.feedburner.com/jasonwietholter">RSS Feed</a> or get updates via <a href="http://feedburner.google.com/fb/a/mailverify?uri=jasonwietholter&amp;amp;loc=en_US">Email</a>. It&#8217;s gonna be awesome.</p>
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		<slash:comments>4</slash:comments>
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		<title>Search Engine Optimization Made Easy for Entrepreneurs with Scribe SEO</title>
		<link>http://jasonwietholter.com/blog/scribe-seo-review/</link>
		<comments>http://jasonwietholter.com/blog/scribe-seo-review/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 18:42:03 +0000</pubDate>
		<dc:creator>Jason Wietholter</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://jasonwietholter.com/?p=446</guid>
		<description><![CDATA[You consider yourself an entrepreneur, right? You see opportunity everywhere. You know that the internet is a boon to small business owners and might even be the key to your business. So you&#8217;ve put in some legwork, you&#8217;ve got a domain name, web hosting, designed your website with WordPress and Headway and you&#8217;ve even got [...]]]></description>
			<content:encoded><![CDATA[<p>You consider yourself an entrepreneur, right? You see opportunity everywhere. You know that the internet is a boon to small business owners and might even be the key to your business. So you&#8217;ve put in some legwork, you&#8217;ve got a domain name, web hosting, designed your website with WordPress and Headway and you&#8217;ve even got a blog going. So where is your traffic? <em>Build it and they will come</em> and all that, right?</p>
<p><strong>Wrong. But, you&#8217;re a lot closer than you think.</strong><span id="more-446"></span></p>
<p>Growth on the internet comes by being easily found. Real Estate agents preach:<em> Location, Location, Location</em>. Take that principle and apply it to Google. Location, Location, Location. 1st page? 2nd page? 3rd page?!</p>
<p>Search Engine Optimization is key in getting found online. SEO is a major component of taking your business online, and arguably the most important key to being found. A lot of business owners think that a SEO consultant is a must, and <em>consultant</em> means big money. No doubt, SEO consultants are beneficial, but as entrepreneurs and small business owners, we need something instantly available and at a lower cost than a consultant to get us started. Enter Scribe SEO.</p>
<p>Scribe takes the guesswork out of blogging. As an entrepreneur and small business owner, SEO is really the last thing you want to be thinking about.</p>
<h4>Here&#8217;s how it works:</h4>
<ol>
<li>Go to Scribe SEO and sign up. You can even take a free test drive.</li>
<li>Install the plugin.</li>
<li>Write a new blog post, click on &#8220;Analyze&#8221; and away it goes.</li>
<li>Review the results and tweak.</li>
</ol>
<p>I&#8217;ve been using it and have been very impressed with its speed and how much better it has made my writing in general. If you have a website, you need to check it out. Scribe SEO will benefit every aspect of your content.</p>
<p><em>Disclaimer: The links in this post are affiliate links. I get paid if you sign up. I would love it if you would, but you certainly don&#8217;t have to.</em></p>
]]></content:encoded>
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		<item>
		<title>A Few Updates</title>
		<link>http://jasonwietholter.com/blog/few-updates/</link>
		<comments>http://jasonwietholter.com/blog/few-updates/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 14:00:23 +0000</pubDate>
		<dc:creator>Jason Wietholter</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://jasonwietholter.com/?p=466</guid>
		<description><![CDATA[Where have I been? All over my wonderful home state of Oklahoma working on Opveon and some book publishing (not mine) with my parents. It&#8217;s been crazy and almost all of my time has been devoted to hands-on work, but I&#8217;m getting back in the groove of being online. What&#8217;s up with the redesign? I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<h4>Where have I been?</h4>
<p>All over my wonderful home state of Oklahoma working on <a href="http://www.opveon.com" target="_blank">Opveon</a> and some book publishing (not mine) with my parents. It&#8217;s been crazy and almost all of my time has been devoted to hands-on work, but I&#8217;m getting back in the groove of being online.<span id="more-466"></span></p>
<h4>What&#8217;s up with the redesign?</h4>
<p>I&#8217;m finicky, and I like to keep things fresh. <a href="http://www.shareasale.com/r.cfm?B=233381&amp;U=433635&amp;M=27477" target="_blank">Headway</a> helps me do that. I also wanted to reinvent what my site was about and start a new venture.</p>
<h4>Why the Art of Business?</h4>
<p>Conventional wisdom about running a business is either thrown out the window or clung to like a lifesaver. Modern ideas are shunned or embraced and there needs to be a balance between the two. That is the <em>Art of Business</em>.</p>
<h4>What&#8217;s next?</h4>
<p>A lot of really great information and some consulting. I&#8217;m interested in what you want to know about business too. I&#8217;m open to ideas and suggestions so make sure to let me know what you want to hear about.</p>
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		<title>How to Setup Headway After Install &#8211; Headway Configuration Guide</title>
		<link>http://jasonwietholter.com/blog/guides/how-to-setup-headway-after-install-headway-configuration-guide/</link>
		<comments>http://jasonwietholter.com/blog/guides/how-to-setup-headway-after-install-headway-configuration-guide/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 14:00:34 +0000</pubDate>
		<dc:creator>Jason Wietholter</dc:creator>
				<category><![CDATA[Guides]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[headway]]></category>
		<category><![CDATA[setup]]></category>
		<category><![CDATA[theme]]></category>

		<guid isPermaLink="false">http://jasonwietholter.com/?p=360</guid>
		<description><![CDATA[This was originally posted on HeadwayHQ.com. David Wang has been doing a great job with his site and walkthroughs! Check out his site and make certain to subscribe to his RSS feed to keep up with Headway happenings. Hit him up on Twitter @blogjunkie too. We&#8217;ve got a great thing going with the Headway theme, [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>This was originally posted on <a href="http://headwayhq.com/" target="_blank">HeadwayHQ.com</a>.  David Wang has been doing a great job with his site and walkthroughs! Check out his site and make certain to <a href="http://feeds.feedburner.com/HeadwayHq" target="_blank">subscribe</a> to his RSS feed to keep up with <a href="http://www.headwaythemes.com/affiliates/idevaffiliate.php?id=175">Headway</a> happenings. Hit him up on Twitter <a href="http://twitter.com/blogjunkie" target="_blank">@blogjunkie</a> too.</p></blockquote>
<p>We&#8217;ve got a great thing going with the Headway theme, but there is a little bit of external setup that needs to be done in order to get things working as smoothly as possible and have the ability to track your progress.<span id="more-360"></span></p>
<figure><img class="size-full wp-image-361 alignleft" style="margin-left: 5px; margin-right: 5px;" title="Headway after Activation" src="http://decramp.com/wp-content/uploads/2009/08/afteractivation.jpg" alt="Headway after Activation" width="154" height="215" /></figure>
<p>After you have installed Headway and activated it, you&#8217;ll notice that you have a few new options in the <em>Appearance</em> tab.</p>
<p>Headway Configuration &#8211; SEO, Twitter Integration, Backend Options</p>
<p>Headway Design &#8211; Colors, Typography, Size, etc. IE: Look &amp; Feel</p>
<p>Headway Layout Editor &#8211; Llay out pages and elements. Headway&#8217;s bread and butter.</p>
<p>Headway Easy Hooks &#8211; <a href="http://headwayhq.com/hooks" target="_blank">Great explanation at HeadwayHQ.com</a>.</p>
<p>These tabs let you control virtually every aspect of Headway and its functioning. I want to focus on the <em>Headway Configuration </em>tab to get you started with the backend options that will make your site very useful. Many of you who have a site already have this information at hand, but to those newbies out there, this is your guide.</p>
<p>When you first click on the Headway Configuration tab, you are greeted with a page full of empty boxes under <em>General Options.</em></p>
<p style="text-align: center;"><em><img class="aligncenter size-full wp-image-362" title="General Options" src="http://decramp.com/wp-content/uploads/2009/08/Picture-12.jpg" alt="General Options" width="540" height="383" /></em></p>
<p style="text-align: left;">For the <strong>Feed URL</strong>, go to <a href="http://feedburner.google.com" target="_blank">feedburner.google.com</a> log in with your current Google account or get a new one, and follow the steps to set up a new RSS feed. When you are done, copy the feed URL and paste it in this box.</p>
<p style="text-align: left;">If you have anything special that needs to run in <strong>Header Scripts</strong>, paste that in here.</p>
<p style="text-align: left;">The <strong>Footer Scripts</strong> area is where you want to past your Google Analytics tracking code or any other statistics software code. If you don&#8217;t have a Google Analytics account go to <a href="http://www.google.com/analytics/" target="_blank">google.com/analytics/</a> and, again, sign in or sign up with your Google account. Follow the directions to set up tracking for your account. When you get to the end, copy the tracking code, then paste it here.</p>
<p style="text-align: left;"><strong>GZIP Compression</strong> is usually fine to leave on unless you know your host does not like it.</p>
<p style="text-align: left;"><strong>Favicons</strong> are the little avatars or logos that show up next to your site&#8217;s URL in web browers. If you have one, link to its URL location here. If not, follow the Headway instructions and get one at favicon.cc.</p>
<p style="text-align: left;">The <strong>Affiliate Link</strong> section is if you want to make money by people clicking on your Headway footer link and purchasing the theme at the Headway site. Make sure to put your correct link here. If you don&#8217;t have one, you can always use mine. <img src='http://jasonwietholter.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p style="text-align: left;"><img class="alignright size-full wp-image-363" title="Meta Content" src="http://decramp.com/wp-content/uploads/2009/08/meta-content.gif" alt="Meta Content" width="404" height="362" />We&#8217;ll move on to the SEO tab.</p>
<p style="text-align: left;">As the note says, you can pretty much leave everything alone unless you really know what you are doing. The only sections that you must be aware of are near the bottom. Under <em>META Content</em> make certain to fill in the <strong>Home Description</strong> and <strong>Home Keywords</strong> boxes.</p>
<p style="text-align: left;">Search engines and social media sharing sites (like Digg and del.icio.us) use this information to help disseminate your site. It&#8217;s important that you choose a concise description for your home page. Think about what humans will search for when looking for your content. Enter that hear and keep it around 150 characters.</p>
<p style="text-align: left;">In the Keywords section, utilize the same principles as above. Short, concise and relevant. Enter 10-15 keywords that people will search for. The description and keywords box should have some overlap in their content, but don&#8217;t just copy and paste your description into your keywords box.</p>
<p style="text-align: left;">That&#8217;s it. That should help you be able to attract and track visitors to your site. Now the rest is up to you with content and networking.</p>
<p style="text-align: left;">
<blockquote>
<p style="text-align: left;">Jason Wietholter is an entrepreneur and social media/multimedia specialist. You can find his personal website at <a href="http://www.jasonwietholter.com" target="_blank">http://jasonwietholter.com</a> and lurking about the internets on Twitter <a href="http://www.twitter.com/jasonwietholter" target="_blank">@jasonwietholter</a>.</p>
</blockquote>
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		<title>How to Use Active Listening to Improve your Online Reputation and SEO</title>
		<link>http://jasonwietholter.com/blog/how-to-use-active-listnening-improve-online-reputation-seo/</link>
		<comments>http://jasonwietholter.com/blog/how-to-use-active-listnening-improve-online-reputation-seo/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 23:52:06 +0000</pubDate>
		<dc:creator>Jason Wietholter</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[active listening]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://jasonwietholter.com/?p=152</guid>
		<description><![CDATA[Active listening is a critical tool for consultants and freelancers to employ in conversations with their clients in order to make certain that they get the full story. But did you know that the process of active listening can actually improve your online reputation and your SEO? In person, you spend time asking questions and [...]]]></description>
			<content:encoded><![CDATA[<p>Active listening is a critical tool for consultants and freelancers to employ in conversations with their clients in order to make certain that they get the full story. But did you know that the process of active listening can actually improve your online reputation and your SEO?</p>
<p>In person, you spend time asking questions and developing an understanding of what exactly is being communicated. Online, you can spend time leaving comments on blog posts, following up via Twitter and discussing topics in forums. This is great as it helps you get to know the meaning of specific posts, and others can join in on the conversation providing real community involvement helping you get noticed.</p>
<h4>How does this help my online reputation and SEO?</h4>
<p>It helps your reputation and your own SEO by providing a useful resource for others to read. Think about it. You leave a comment and leave a link to your site. If you provided something of value to the conversation, either by posing a clarification question or expounding on the original post, you&#8217;ve provided something of value and other readers will consider checking up on you. Now, this won&#8217;t necessarily, directly increase your SEO performance just by posting a comment, but, it will likely get you visitors, if you provide enough value, the blog owner may get in contact with you or even write a post about your comment and link to your site. Now we&#8217;re talking.</p>
<p>Take it one step further and get involved outside of blog posts on Twitter or Facebook. Even though not everything is indexed by Google and others, the conversation value and pass-along value transmitted through these services offers a significant amount of benefit to your online reputation. And, as always, more hits means better SEO and more publicity across other people&#8217;s blogs and Twitter accounts as well as their Facebook pages. That brings me to another point which I will cover in another post in the near future: Social Networks pass information based on <em>trust</em>.  A link or piece of information passed through a trusted friend is much more likely to get clicked than a link all by itself. Social networks hold massive amounts of power in this respect.</p>
<h4>So get involved!</h4>
<p>Read blog posts, post comments, share information via Twitter. Become a fan of something on Facebook and create content that is valuable to others. If you give you will receive. It will take some effort, but the internet is a world-wide community of people looking to share something. Content is king. Contribute and get noticed.</p>
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		<title>WISM Part 2 &#8211; Why Should I Care?</title>
		<link>http://jasonwietholter.com/blog/wism-part-2-why-should-i-care/</link>
		<comments>http://jasonwietholter.com/blog/wism-part-2-why-should-i-care/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 14:00:03 +0000</pubDate>
		<dc:creator>Jason Wietholter</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[yoda]]></category>

		<guid isPermaLink="false">http://jasonwietholter.com/?p=369</guid>
		<description><![CDATA[We learned is Part 1 what Social Media is. You probably want to know why you should even care that it exists. You may have a successful business as it is and think you don&#8217;t need anything else. Well, get ready, because you haven&#8217;t seen anything yet! That&#8217;s a humongous amount of people. Now don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<figure><a href="http://www.jasonwietholter.com/what-is-social-media-and-why-should-i-care/"><img class="aligncenter" style="margin: 5px;" title="Why Should I Care?" src="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-004.jpg" alt="Why Should I Care?" width="590" height="332" /></a><br />
We learned is <a href="http://jasonwietholter.com/blog/wism-part-1-social-media-defined/">Part 1</a> what Social Media is. You probably want to know why you should even care that it exists. You may have a successful business as it is and think you don&#8217;t need anything else. Well, get ready, because you haven&#8217;t seen anything yet!</p>
<p><a rel="lightbox" href="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-005.jpg"><img style="margin: 5px;" title="3 out of 4 Americans use Social Technology" src="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-005.jpg" alt="3 out of 4 Americans use Social Technology" width="285" height="160" /></a><a rel="lightbox" href="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-006.jpg"><img class="alignright" style="margin: 5px;" title="Two-thirds of the global population visit Social Networking Sites" src="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-006.jpg" alt="Two-thirds of the global population visit Social Networking Sites" width="285" height="160" /></a></figure>
<p>That&#8217;s a humongous amount of people. Now don&#8217;t make the mistake of reading those two statistics as the same. Three out of four of <em>all</em> Americans use Social Technology. Two-thirds of the global base of internet users visit Social Networks. 230 million people in the U.S. and  nearly 4.5 billion people worldwide visit and interact through Social Media. That is your audience!</p>
<figure><a rel="lightbox" href="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-007.jpg"><img style="margin: 5px;" title="Visiting Social Media is now the 4th Most Popular Online Activity" src="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-007.jpg" alt="Visiting Social Media is now the 4th Most Popular Online Activity" width="285" height="160" /></a><a rel="lightbox" href="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-008.jpg"><img class="alignright" style="margin: 5px;" title="Because Time Spent on Social Networks is Growing at 3x the Overall Rate" src="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-008.jpg" alt="Because Time Spent on Social Networks is Growing at 3x the Overall Rate" width="285" height="160" /></a></figure>
<p>That&#8217;s right, email has come crashing down as the number four behemoth of online activities. Social Media is more active and more instant, growing at 3x the rate of every other activity that you and I do online. Forwarded emails are now being replaced by ReTweets. An unlimited text box full of spaced out text and attached files has been superceded by 140 characters and instant upload and commenting. We&#8217;re all about instantaneous, efficient exchange of information. It&#8217;s only been recently that Viral marketing has become a major marketing outlet. Browsing endlessly has been replaced by searching Google and Social Media sites.</p>
<figure><a rel="lightbox" href="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-009.jpg"><img style="margin: 5px;" title="Because Social Media is Democratizing Communication Big Time" src="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-009.jpg" alt="Because Social Media is Democratizing Communication Big Time" width="285" height="160" /></a><a rel="lightbox" href="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-010.jpg"><img class="alignright" style="margin: 5px;" title="Because Social Media is Like Word of Mouth on Steroids" src="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-010.jpg" alt="Because Social Media is Like Word of Mouth on Steroids" width="285" height="160" /></a></figure>
<p>We&#8217;ve advanced throughout history in our abilities to communicate. Social Media is one more advance because everyone has a voice. It used to be that just those with the resources to write a book or the ability to cover the news could have any opinion that would reach any substantial number of people. Now, you and I can reach millions at any time without bounds. Social Media really is a beefed up form of word of mouth. Think about it: If you share with 10 friends, who share with 10 friends, who share with 10 friends, all in a matter of one or two minutes, you&#8217;ve reach a crowd of 1000 people. It only took you 100+ characters and thirty seconds. <em>That</em> is power.<br />
<a href="http://www.jasonwietholter.com/what-is-social-media-and-why-should-i-care/"><img class="aligncenter" style="margin: 5px;" title="Social Media is a Force to be Reckoned With" src="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-011.jpg" alt="Social Media is a Force to be Reckoned With" width="590" height="332" /></a><br />
Yes, Yoda is the wise one. Social Media is a force. Don&#8217;t mess with it, don&#8217;t defy it, embrace it. Now you know what Social Media is and why you should care. <a href="http://feeds.feedburner.com/jasonwietholter" target="_blank">Stay tuned </a>to for more in depth analysis and explanation. I want to hear what you have to say.  Let me know by leaving a comment or <a href="http://www.jasonwietholter.com/contact-me/">Contacting Me</a>. Don&#8217;t forget to read <a href="http://jasonwietholter.com/blog/wism-part-1-social-media-defined/">Part 1</a> or watch the entire presentation <a href="http://jasonwietholter.com/what-is-social-media-and-why-should-i-care/">here</a>.</p>
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		<title>WISM Part 1 &#8211; Social Media Defined</title>
		<link>http://jasonwietholter.com/blog/wism-part-1-social-media-defined/</link>
		<comments>http://jasonwietholter.com/blog/wism-part-1-social-media-defined/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 17:36:34 +0000</pubDate>
		<dc:creator>Jason Wietholter</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wikipedia]]></category>

		<guid isPermaLink="false">http://jasonwietholter.com/?p=351</guid>
		<description><![CDATA[Wikipedia&#8217;s definition, while broad, is accurate. Social Media is a very broad arrangement of services and channels that make up most of the interactions online. Most people think of Social Media as Twitter or Facebook, and they are right, but to assume that those are the only forms would be a huge mistake. Take advantage [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://jasonwietholter.com/what-is-social-media-and-why-should-i-care/"><img class="aligncenter" title="Social Media Defined" src="http://jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-002.jpg" alt="Officially social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio." width="590" height="332" /></a></p>
<p style="text-align: left;">Wikipedia&#8217;s definition, while broad, is accurate. Social Media is a very broad arrangement of services and channels that make up most of the interactions online. Most people think of Social Media as Twitter or Facebook, and they are right, but to assume that those are the only forms would be a huge mistake. Take advantage of every opportunity you can. Location, location, location is now Exposure, exposure, exposure. If you are overwhelmed by the massive capabilities, good. Most important piece of advice: <em>Start Somewhere!</em></p>
<p style="text-align: center;"><a href="http://www.jasonwietholter.com/what-is-social-media-and-why-should-i-care/"><img class="aligncenter" style="margin-top: 5px; margin-bottom: 5px;" title="Social Media Defined" src="http://www.jasonwietholter.com/wp/wp-content/gallery/what-is-social-media/What_Is_Social_Media-003.jpg" alt="It's also a fancy way to describe the millions of conversations people are having online 24/7." width="590" height="332" /></a></p>
<p style="text-align: left;">Like I said, start somewhere. Get involved. The way that you build up a following is not by sitting on the sidelines and holding up a sign that says &#8220;Call Me&#8221;. You have to get involved in the conversation. People are looking for information sharing when they get plugged in to social media. It isn&#8217;t enough to hang up a shingle and call that your social media effort. You&#8217;ll become stagnate and ineffectual. Continue to stay involved in the conversation and contribute.</p>
<p style="text-align: left;">Social Media is a lot like running. You may hate it at first. It may hurt, it may take time but, if you work at it every day, it&#8217;ll become easy.</p>
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