We learned is Part 1 what Social Media is. You probably want to know why you should even care that it exists. You may have a successful business as it is and think you don’t need anything else. Well, get ready, because you haven’t seen anything yet!
That’s a humongous amount of people. Now don’t make the mistake of reading those two statistics as the same. Three out of four of all Americans use Social Technology. Two-thirds of the global base of internet users visit Social Networks. 230 million people in the U.S. and nearly 4.5 billion people worldwide visit and interact through Social Media. That is your audience!
That’s right, email has come crashing down as the number four behemoth of online activities. Social Media is more active and more instant, growing at 3x the rate of every other activity that you and I do online. Forwarded emails are now being replaced by ReTweets. An unlimited text box full of spaced out text and attached files has been superceded by 140 characters and instant upload and commenting. We’re all about instantaneous, efficient exchange of information. It’s only been recently that Viral marketing has become a major marketing outlet. Browsing endlessly has been replaced by searching Google and Social Media sites.
We’ve advanced throughout history in our abilities to communicate. Social Media is one more advance because everyone has a voice. It used to be that just those with the resources to write a book or the ability to cover the news could have any opinion that would reach any substantial number of people. Now, you and I can reach millions at any time without bounds. Social Media really is a beefed up form of word of mouth. Think about it: If you share with 10 friends, who share with 10 friends, who share with 10 friends, all in a matter of one or two minutes, you’ve reach a crowd of 1000 people. It only took you 100+ characters and thirty seconds. That is power.
Yes, Yoda is the wise one. Social Media is a force. Don’t mess with it, don’t defy it, embrace it. Now you know what Social Media is and why you should care. Stay tuned to for more in depth analysis and explanation. I want to hear what you have to say. Let me know by leaving a comment or Contacting Me. Don’t forget to read Part 1 or watch the entire presentation here.
